About Us
A Mendoza family, three perspectives, one standard. Since 2009 we design private tours, exclusive events and wine tourism experiences that aren't built from a template — they're built for each traveler. You can also arrange a private wine tasting near your hotel.
Founded in 2009 · Mendoza, ArgentinaHow it all
started.
Hugo, and a decision
Hugo Laricchia returns to Mendoza after years in Italy, rugby and the business world. He knows every road of the province, every winery, every winemaker. What's missing is what he's about to create: an agency that doesn't organize tours, but designs private experiences for demanding travelers.
A decade of relationships
For more than a decade Hugo builds what doesn't show up in a brochure: relationships of trust with owners, winemakers and winery teams. That invisible capital is what makes it possible today to access spaces and experiences that aren't on the mass tourist circuit.
Three perspectives, one standard
In recent years Malena joins with logistical and financial precision. Nicolás, with international experience and three languages, brings the perspective of the traveler arriving from abroad. Three generations of the same family working so that no experience resembles the previous one.
What
drives us
Complete
personalization
Every tour is designed from scratch according to the traveler's tastes, schedule and expectations. We don't use templates or standard packages. No two experiences are ever the same.
Exclusive
access
15 years of relationships with Mendoza's finest wineries give us access to spaces and experiences not available to the public. Your experience takes place where others cannot reach.
Excellence
without exception
From the first message to the farewell, every detail matters. Punctuality, attention, knowledge, comfort. Excellence is not a goal, it is the minimum standard.
The
team
A former rugby player in Italy, entrepreneur and local political figure, he left everything to live for Mendoza and its wines. His professional experience and passion brought Discovery Wine Mendoza a unique level of excellence. Hugo knows every winery, every winemaker and every secret of the region.
With international experience and command of three languages, he brings a global vision combined with Mendoza tradition. He is the first point of contact with travelers from around the world and the one who ensures every experience meets the highest expectations.
An advanced Economics student and winery guide, she combines logistical precision with artistic sensibility. She is key to ensuring every experience has the excellence and harmony that characterizes Discovery Wine Mendoza.